{"id":28265,"date":"2026-03-20T10:29:21","date_gmt":"2026-03-20T09:29:21","guid":{"rendered":"https:\/\/synabi.com\/?p=28265"},"modified":"2026-03-20T13:38:31","modified_gmt":"2026-03-20T12:38:31","slug":"tdwi-virtual-data-product-management","status":"publish","type":"post","link":"https:\/\/synabi.com\/en\/newsroom\/tdwi-virtual-data-product-management\/","title":{"rendered":"Vom Use Case zum Datenprodukt &#038; Shopping for Data"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1773990737398{margin-top: -50px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: left;\">R\u00fcckblick auf die TDWI Virtual Onlinekonferenz vom 10. bis 11. M\u00e4rz 2026<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_margin=&#8221;-200&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<h2>Wie DKV Mobility Data Governance und Data Product Management mit dem Data Catalog verbindet<\/h2>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; top_margin=&#8221;20&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Auf der TDWI Virtual zeigten <strong>Anja Binder<\/strong> und <strong>Thomas Liegl<\/strong> von der <strong>DKV Mobility<\/strong> in ihrem Vortrag <strong>\u201cShopping for Data: Der Datenkatalog als Drehkreuz f\u00fcr Data Governance und Produktdenken\u201d,<\/strong> wie aus einer zentralen Datenplattform ein skalierbares Data\u2011Product\u2011Operating\u2011Model wurde \u2013 mit D\u2011QUANTUM als operativem Dreh\u2011 und Angelpunkt. Der Weg: von einem Core\u2011Team hin zu Hubs &amp; Dom\u00e4nen mit klaren Rollen, Ownership und messbaren Werten. Das Ergebnis: transparentes \u201eShopping for Data\u201c, h\u00f6here Datenqualit\u00e4t und schnellere Bereitstellung werthaltiger Datenprodukte, alles dokumentiert und steuerbar im Datenkatalog.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; 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image_4_rotate=&#8221;none&#8221; image_4_scale=&#8221;1&#8243; image_4_animation=&#8221;Fade In&#8221; image_4_padding=&#8221;auto&#8221; image_4_box_shadow=&#8221;none&#8221; image_4_max_width_desktop=&#8221;100%&#8221; image_4_max_width_mobile=&#8221;100%&#8221; image_4_image_width_mobile=&#8221;default&#8221; element_sizing=&#8221;default&#8221; image_loading=&#8221;default&#8221; border_radius=&#8221;15px&#8221; overflow=&#8221;visible&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; 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width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#F9A02C33&#8243; secondary_color=&#8221;#F9A02CCC&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h2><em>Ausgangslage<\/em>: Starkes Core\u2011Team st\u00f6\u00dft an nat\u00fcrliche Grenzen<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Zwischen 2021 und 2024 baute die DKV eine zentrale analytische Datenplattform auf und realisierte zahlreiche datengetriebene Use Cases. Zun\u00e4chst wurden diese lediglich \u00fcber ein einziges Core\u2011Team bereitgestellt. Mit der Zeit wuchs die Nachfrage aus den Gesch\u00e4ftsbereichen jedoch so stark, dass der Ansatz an seine Grenzen stie\u00df.<\/p>\n<p>Der Wechsel zu Dateninitiativen und Datenprodukten war daher weniger eine Option als vielmehr eine Voraussetzung, um die steigenden Anforderungen zu bedienen und dabei Qualit\u00e4t und Geschwindigkeit nicht aus den Augen zu verlieren.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#F9A02C33&#8243; secondary_color=&#8221;#F9A02CCC&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h2><em>Warum Data Product Management?<\/em> Die strategische Neuausrichtung f\u00fcr mehr Klarheit, Wert &amp; Wiederverwendbarkeit<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=&#8221;.vc_custom_1773849874904{padding-right: 10% !important;}&#8221; text_direction=&#8221;default&#8221;]Die DKV etablierte Data Product Management nicht als Trend, sondern mit dem Ziel, langfristig eine effizientere Data Governance zu gew\u00e4hrleisten. Die f\u00fcnf Leitmotive spiegeln wider, was viele Unternehmen in der Praxis besch\u00e4ftigt:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#003D60&#8243; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;10%&#8221; right_padding_desktop=&#8221;10%&#8221; top_padding_phone=&#8221;20%&#8221; bottom_padding_phone=&#8221;0&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; top_margin_phone=&#8221;10%&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][carousel script=&#8221;owl_carousel&#8221; desktop_cols=&#8221;1&#8243; desktop_small_cols=&#8221;1&#8243; tablet_cols=&#8221;1&#8243; mobile_cols=&#8221;1&#8243; column_padding=&#8221;20px&#8221; loop=&#8221;true&#8221; autorotate=&#8221;true&#8221; autorotate_type=&#8221;default&#8221; autorotation_speed=&#8221;7000&#8243;][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; flickity_bg_image_loading=&#8221;default&#8221; flex_gap_desktop=&#8221;10px&#8221; flickity_item_link_type=&#8221;regular&#8221; id=&#8221;1774006236548-2&#8243; tab_id=&#8221;1774006236548-3&#8243; title=&#8221;Anzahl&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: center;\"><strong>Value over Volume:<\/strong><\/p>\n<p style=\"text-align: center;\">Fokus auf werthaltige Produkte statt schierer Use\u2011Case\u2011Menge, denn nicht jeder Use Case ist automatisch wertvoll. Datenprodukte sollten dort entstehen, wo echter Mehrwert entsteht &#8211; fachlich, operativ oder strategisch.<\/p>\n[\/vc_column_text][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; flickity_bg_image_loading=&#8221;default&#8221; flex_gap_desktop=&#8221;10px&#8221; flickity_item_link_type=&#8221;regular&#8221; id=&#8221;1774006236559-4&#8243; tab_id=&#8221;1774006236559-7&#8243; title=&#8221;Anzahl&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: center;\"><strong>Shopping for Data:<\/strong><\/p>\n<p style=\"text-align: center;\">Die Konsumenten finden, verstehen und nutzen Datenprodukte zentral im Datenkatalog. Kein erneutes Erfinden, kein m\u00fchsames Suchen, kein Nachmodellieren. Stattdessen Wiederverwendung, Konsistenz und Transparenz.<\/p>\n[\/vc_column_text][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; flickity_bg_image_loading=&#8221;default&#8221; flex_gap_desktop=&#8221;10px&#8221; flickity_item_link_type=&#8221;regular&#8221; id=&#8221;1774006236564-10&#8243; tab_id=&#8221;1774006236564-9&#8243; title=&#8221;Anzahl&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: center;\"><strong>Clarity over Chaos:<\/strong><\/p>\n<p style=\"text-align: center;\">Ein Datenprodukt soll in wenigen Blicken erfassbar sein: Was beinhaltet es? Wie ist es definiert? F\u00fcr welchen Zweck wurde es gebaut? Diese Klarheit entlastet Teams und reduziert Abstimmungsaufw\u00e4nde. Stundenlanges Suchen nach den richtigen Daten entf\u00e4llt.<\/p>\n[\/vc_column_text][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; flickity_bg_image_loading=&#8221;default&#8221; flex_gap_desktop=&#8221;10px&#8221; flickity_item_link_type=&#8221;regular&#8221; title=&#8221;Anzahl&#8221; id=&#8221;1774006236566-4&#8243; tab_id=&#8221;1774006236566-9&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: center;\"><strong>Ownership over Orphaned Data:<\/strong><\/p>\n<p style=\"text-align: center;\">Daten ohne Verantwortliche verlieren schnell an Vertrauen. Klare Ownership bedeutet: Verantwortung f\u00fcr Inhalt, Qualit\u00e4t und Weiterentwicklung.<\/p>\n[\/vc_column_text][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; flickity_bg_image_loading=&#8221;default&#8221; flex_gap_desktop=&#8221;10px&#8221; flickity_item_link_type=&#8221;regular&#8221; title=&#8221;Anzahl&#8221; id=&#8221;1774006236569-6&#8243; tab_id=&#8221;1774006236569-2&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: center;\"><strong>Trust:<\/strong><\/p>\n<p style=\"text-align: center;\">Vertrauen entsteht durch nachvollziehbare Qualit\u00e4tsregeln, dokumentierte Herkunft und transparente Verarbeitungswege.<\/p>\n[\/vc_column_text][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;16%&#8221; right_padding_desktop=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#F9A02C33&#8243; secondary_color=&#8221;#F9A02CCC&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h2><em>Neues Organisationsmodell<\/em> f\u00fcr Data Products: Hubs, Dom\u00e4nen &amp; klare Verantwortlichkeiten<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;16%&#8221; right_padding_desktop=&#8221;2%&#8221; bottom_margin=&#8221;-20&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;20&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1773851954545{padding-right: 10px !important;}&#8221; text_direction=&#8221;default&#8221;]Um den wachsenden Anforderungen gerecht zu werden, l\u00f6ste sich die DKV vom zentralisierten \u201eAlles\u2011l\u00e4uft\u2011\u00fcber\u2011das\u2011Core\u2011Team\u201c-Modell und baute eine Struktur aus Hubs und Dom\u00e4nen auf. Die Teams arbeiten dadurch n\u00e4her an den fachlichen Anforderungen und k\u00f6nnen schneller liefern, w\u00e4hrend das zentrale Team den Gesamtprozess koordiniert. Als Entscheidungs\u2011 und Steuerungsgremium fungiert dabei das Data &amp; Intelligence Board (DIB), das \u00fcber Priorit\u00e4ten, Standards und strategische Ausrichtung entscheidet.<\/p>\n<p>Durch die neue Rollenverteilung entstand gezielt Datenexpertise in den Gesch\u00e4ftsbereichen. Die Teams k\u00f6nnen eigenst\u00e4ndiger mit Datenprodukten arbeiten, w\u00e4hrend das Core Team entlastet wird und sich wieder st\u00e4rker auf strategische Themen wie Infrastruktur und Standardisierung konzentrieren kann.<\/p>\n<p>Parallel dazu wurden Workflows und Begriffe neu definiert, einschlie\u00dflich Planungsprozessen, Berechtigungen und dem Data\u2011Product\u2011Lifecycle. Auch die Tool-Landschaft wurde angepasst:[\/vc_column_text][divider line_type=&#8221;No Line&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"dot\" data-animation=\"false\" data-animation-delay=\"0\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>D\u2011QUANTUM bildet heute die zentrale Dokumentationsbasis f\u00fcr Initiativen, Datenprodukte und ihre Beziehungen<\/li>\n<li>Ein <a href=\"https:\/\/synabi.com\/d-quantum-connect\/\">Jira\u2011Connector<\/a> verkn\u00fcpft Projektarbeit mit der fachlichen Dokumentation, und<\/li>\n<li>\u201e<a href=\"https:\/\/synabi.com\/shopping-for-data\/\">Shopping for Data<\/a>\u201c erm\u00f6glicht es Konsument:innen, Datenprodukte direkt im Katalog zu finden und zu bestellen.<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#05B2A0&#8243; background_color_opacity=&#8221;0.7&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-users\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"10px\" data-alignment=\"left\"> \n<h3><span style=\"font-size: 25px;\">Zentrale Rollen &amp; Verantwortlichkeit in den Hubs<\/span><\/h3>\n<ul>\n<li><strong>Data Product Owner:<\/strong> verantwortet Zweck, Wert, Qualit\u00e4t und Lifecycle des Datenprodukts<\/li>\n<li><strong>Domain Steward \/ Data Steward:<\/strong> betreut Metadaten, DQ\u2011Regeln, Referenzdaten<\/li>\n<li><strong>Core &amp; Hubs:<\/strong> liefern gemeinsam, das Core Team setzt weiterhin technische Standards und sichert deren Einhaltung ab<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#003D60&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;35&#8243; bottom_padding=&#8221;10&#8243; left_padding_desktop=&#8221;16%&#8221; right_padding_desktop=&#8221;1%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_position=&#8221;top&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;tilt_alt&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<h2>Vom Rohmaterial zum fertigen Datenprodukt:<br \/>\nDie Datenwertsch\u00f6pfungskette bei der DKV<\/h2>\n[\/nectar_highlighted_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;20&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1773912412194{margin-bottom: 30px !important;}&#8221; text_direction=&#8221;default&#8221;]Um ein gemeinsames Verst\u00e4ndnis zu schaffen, definierte unser Kunde Datenprodukte entlang einer leicht verst\u00e4ndlichen, produktanalogen Wertsch\u00f6pfungskette. Ein Modell, das Teams Orientierung gibt und gleichzeitig die operative Arbeit strukturiert.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1773990862556{margin-top: -10px !important;}&#8221; text_direction=&#8221;default&#8221;]Das Wesentliche: Jedes Datenprodukt hat einen Use\u2011Case\u2011Bezug, ist wiederverwendbar und verf\u00fcgt \u00fcber explizite Ownership. Das ist wichtig, um die gesetzten Leitmotive f\u00fcr das Datenprodukt-Management zu erf\u00fcllen.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#05B2A0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;2px&#8221; column_border_color=&#8221;#003D60&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>1. Raw Data Assets \u2013 das Rohmaterial<\/strong><br \/>\nDaten aus Quellsystemen, unver\u00e4ndert, aber vollst\u00e4ndig dokumentiert und r\u00fcckverfolgbar.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#05B2A0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;2px&#8221; column_border_color=&#8221;#003D60&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>2. Core Data Assets \u2013 das Halbfabrikat<\/strong><br \/>\nDaten werden harmonisiert, die Qualit\u00e4t gepr\u00fcft und fachlich sowie technisch stabilisiert. Das bildet die verl\u00e4ssliche Grundlage f\u00fcr alles, was sp\u00e4ter produktiv genutzt wird.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#05B2A0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;2px&#8221; column_border_color=&#8221;#003D60&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>3. Consumer Products \u2013 das fertige Produkt<\/strong><br \/>\nReports, Data Marts, Analytical Products oder AI\u2011Use\u2011Cases: Sie entstehen dort, wo der konkrete Nutzen liegt und sind wiederverwendbar, eindeutig beschrieben und verantwortet.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;20&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#F9A02C33&#8243; secondary_color=&#8221;#F9A02CCC&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h2>Wie DKV Mobility das Data Product Management in <em>D\u2011QUANTUM umgesetzt hat<\/em><\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Mit der zunehmenden Umsetzung datengetriebener Use Cases entstand bei der Organisation der Bedarf eines Data Product Managements. Dabei zeigte sich fr\u00fch, dass ein zentraler Ort notwendig war, an dem Datenprodukte konsistent dokumentiert, nachverfolgt und gesteuert werden k\u00f6nnen. Der bestehende <a href=\"https:\/\/synabi.com\/data-catalog\/\">Datenkatalog<\/a> entwickelte sich deshalb bewusst zum operativen Zentrum dieser Arbeitsweise.<\/p>\n<p>Um Data Product Management strukturiert abzubilden, wurde in D\u2011QUANTUM ein eigener Bereich geschaffen. Dort werden alle Dateninitiativen und Datenprodukte erfasst und verkn\u00fcpft, inklusive Name, Ziel, Status, Verantwortlichkeiten, fachlicher Beschreibung, Einsatzbereiche und Lifecycle\u2011Informationen. Auch der Business Value, sowohl potenziell als auch bereits gesichert, wird hier dokumentiert und ist f\u00fcr alle Beteiligten transparent nachvollziehbar. Auf diese Weise entsteht eine logische Verbindung zwischen Dateninitiativen und den daraus entstehenden Datenprodukten, was den gesamten Prozess \u00fcbersichtlich und steuerbar macht.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Statt Data Governance und <a href=\"https:\/\/synabi.com\/data-product-guide\/\">Datenprodukte<\/a> in getrennten Bereichen zu verwalten, f\u00fchrt unser Kunde beide Welten in D\u2011QUANTUM konsequent zusammen. Alle relevanten Artefakte, wie Attribute, KPIs samt Berechnungslogiken, Data\u2011Quality\u2011Regeln, Referenzdaten, technische Metadaten sowie eingehende und ausgehende Assets, werden direkt mit dem jeweiligen Datenprodukt verkn\u00fcpft. Diese Verzahnung stellt sicher, dass fachliche wie technische Perspektiven stets miteinander verbunden bleiben und Datenprodukte vollst\u00e4ndig beschrieben sind.<\/p>\n<p>Eine Besonderheit ist die Value\u2011Logik entlang der Wertsch\u00f6pfungskette: Die DKV verkn\u00fcpft den Wert einer Initiative direkt mit dem Wert des entstehenden Datenprodukts. Sobald eine Initiative abgeschlossen ist, wird der gesch\u00e4tzte Wert automatisch auf das Produkt \u00fcbertragen. Dadurch wird sichtbar, welcher Beitrag entlang der gesamten Datenwertsch\u00f6pfung entsteht und welche Datenprodukte welchen Nutzen f\u00fcr die Organisation liefern.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;28635&#8243; image_size=&#8221;full&#8221; max_width=&#8221;150%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In From Right&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> Die Dokumentation erfolgt in D\u2011QUANTUM \u00fcber mehrere Tabs.<\/p>\n<ul>\n<li>Im General Tab finden sich zentrale Informationen wie die Nutzergruppe, der Produkt\u2011Typ, der Business Value, die Herkunft aus Initiativen sowie der aktuelle Status.<\/li>\n<li>Themenbezogene Tabs zeigen zum einen die fachliche Perspektive, welche Attribute, KPIs und alle dazugeh\u00f6rigen Data\u2011Quality\u2011Regeln b\u00fcndelt, zum anderen die technische Sicht, die beschreibt, welche Daten einflie\u00dfen, welche Artefakte entstehen (z.B. Views oder Reports) und wie Speicherorte und Verarbeitungswege aussehen.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Durch diese Kombination aus fachlicher Beschreibung, technischer Transparenz und der durchg\u00e4ngigen Verkn\u00fcpfung aller Governance\u2011Artefakte wird D\u2011QUANTUM zu einem echten Marktplatz f\u00fcr Datenprodukte \u2013 zentral, konsistent und f\u00fcr jede Rolle nachvollziehbar.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#F9A02C33&#8243; secondary_color=&#8221;#F9A02CCC&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h2><em>Lessons Learned:<\/em> Wertvolle Erfahrungen und Erkenntnisse aus der Umsetzung<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Nach der detaillierten Vorstellung des organisatorischen Wandels, der neuen Rollenverteilung und der Umsetzung im Datenkatalog wurde deutlich, wie intensiv der Weg hin zu einem funktionierenden Data Product Management tats\u00e4chlich war. Die wichtigsten Erkenntnisse und Erfahrungen aus diesem Prozess fassten die Vortragenden in einer Reihe von Lessons Learned zusammen.[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Mehr Organisationsarbeit als gedacht:<\/strong> Rollen definieren, Schulungen durchf\u00fchren, Arbeitsweisen \u00e4ndern nimmt viel Zeit in Anspruch.<\/li>\n<li><strong>Mehr Organisationsmodell als Technologie:<\/strong> die Einf\u00fchrung eines Tools reicht nicht aus. Die \u00c4nderung von Verantwortlichkeiten muss damit einhergehen.<\/li>\n<li><strong>Tempoverlust zu Beginn ist normal:<\/strong> Im ersten Jahr wird viel Zeit in Betrieb und Bef\u00e4higung investiert. Das d\u00e4mpft das Tempo, zahlt sich aber langfristig aus.<\/li>\n<li><strong>Data Product Management Tool fr\u00fch einf\u00fchren:<\/strong> Ein zentrales System verhindert Schattenstrukturen. Transparenz von Anfang an erleichtert die Einf\u00fchrung<\/li>\n<li><strong>Erfolgskriterien definieren:<\/strong> Fortschritt &amp; Wert regelm\u00e4\u00dfig sichtbar machen, um die Vorteile aufzuzeigen und die Einsatzbereitschaft aufrecht zu erhalten.<\/li>\n<li><strong>Data\u2011Culture\u2011Programm parallel aufsetzen:<\/strong> Awareness und Nutzung organisationweit verbreiten. Nur so wird Data Product Management erfolgreich.<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; constrain_group_1=&#8221;yes&#8221; top_padding_tablet=&#8221;8%&#8221; bottom_padding_tablet=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;top_to_bottom&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;straight_section&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; left_margin_tablet=&#8221;auto&#8221; right_margin_tablet=&#8221;auto&#8221; left_margin_phone=&#8221;auto&#8221; right_margin_phone=&#8221;auto&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; max_width_tablet=&#8221;600&#8243; max_width_phone=&#8221;420px&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.5&#8243; width=&#8221;2\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;28589&#8243; background_image_position=&#8221;right center&#8221; background_image_stacking=&#8221;default&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.5&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;ro-reveal-from-left&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;80vh&#8221; custom_height_tablet=&#8221;40vh&#8221; custom_height_phone=&#8221;300px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left-right&#8221; top_margin_tablet=&#8221;40&#8243; left_margin_tablet=&#8221;auto&#8221; right_margin_tablet=&#8221;auto&#8221; left_margin_phone=&#8221;auto&#8221; right_margin_phone=&#8221;auto&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; max_width_desktop=&#8221;1000px&#8221; column_position=&#8221;default&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;420px&#8221; zindex=&#8221;100&#8243; gradient_direction=&#8221;left_t_to_right_b&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;rgba(249,160,44,0.2)&#8221; secondary_color=&#8221;rgba(249,160,44,0.8)&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h3><em>Was wir aus dem Vortrag mitnehmen<\/em><\/h3>\n[\/nectar_highlighted_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Der Vortrag zeigt, wie anspruchsvoll, aber auch wie wirkungsvoll der \u00dcbergang von klassischer <a href=\"https:\/\/synabi.com\/data-governance\/\">Data Governance<\/a> hin zu einem operativen Data\u2011Product\u2011Modell sein kann. Besonders wertvoll waren die Einblicke in die organisatorischen Entscheidungen, die Arbeitsweisen und die praktischen Erfahrungen, die die DKV in den letzten Jahren gesammelt hat. F\u00fcr uns als D\u2011QUANTUM\u2011Team war es spannend zu sehen, wie diese Konzepte in der Realit\u00e4t gelebt werden und welche Faktoren dabei den gr\u00f6\u00dften Unterschied machen.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-arrow-right\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"10px\" data-alignment=\"left\"> \n<ul>\n<li><strong>Strukturen entscheiden \u00fcber den Erfolg<\/strong>: Ohne Rollen, Prozesse und klare Zust\u00e4ndigkeiten bleibt Data Product Management theoretisch.<\/li>\n<li><strong>Ein gemeinsames Verst\u00e4ndnis und transparente Dokumentation schaffen Orientierung:<\/strong>\u00a0Wenn klar definiert ist, was ein Datenprodukt umfasst und alle relevanten Informationen nachvollziehbar dokumentiert sind, arbeiten Teams konsistenter, mit weniger R\u00fcckfragen und deutlich h\u00f6herem Vertrauen in die Daten.<\/li>\n<li><strong>Data Product Management ist ein kulturelles Thema:<\/strong>\u00a0Ohne Bewusstsein, Schulung und Akzeptanz in der Organisation bleibt es ein theoretisches Modell.<\/li>\n<li><strong>Ein zentraler Datenkatalog verbindet alles miteinander:<\/strong>\u00a0Der Vortrag hat gezeigt, dass ein Data Catalog nicht nur Dokumentation liefert, sondern das Bindeglied ist, das Governance\u2011Regeln, fachliche Anforderungen, technische Metadaten und Datenprodukte zusammenf\u00fchrt und dadurch erst ein operatives Data\u2011Product\u2011Modell erm\u00f6glicht.<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; 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column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Vielen Dank an Anja Binder und Thomas Liegl f\u00fcr diese praxisnahen Einblicke in das Produktdaten Management unter Einsatz unseres Datenkatalogs. Unser Dank gilt ebenso den zahlreichen Teil nehmenden, die dem Vortrag gefolgt und sich in der Q&amp;A Session beteiligt haben.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;-4%&#8221; bottom_margin=&#8221;-10%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#05B2A0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#FFFFFF&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;rgba(249,160,44,0.2)&#8221; secondary_color=&#8221;rgba(249,160,44,0.8)&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]Die TDWI Virtual bringt die Data\u2011&amp;\u2011Analytics\u2011Community online zusammen mit inspirierenden Vortr\u00e4gen \u00fcber Trends aus der Datenbranche, praxisnahen Best Practices, Deep Dives und Q&amp;A\u2011Sessions. In der ersten Ausgabe 2026 nahm die DKV Mobility die Teilnehmenden mit auf ihren Weg zu einer Organisation, in der Data Governance und Data Product Management nicht nebeneinander existieren, sondern sich gegenseitig st\u00e4rken \u2013 mit dem Datenkatalog als verbindendem Element.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;28269&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;-50%&#8221; top_padding_phone=&#8221;15%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; 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constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;13%&#8221; left_padding_tablet=&#8221;0&#8243; right_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;2%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;slight-twist&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#F9A02C33&#8243; secondary_color=&#8221;#F9A02CCC&#8221; style=&#8221;half_text&#8221; text_direction=&#8221;default&#8221;]\n<h2 style=\"text-align: left;\"><em>Shopping for Data:<\/em><\/h2>\n<h2 style=\"text-align: left;\">Der Datenkatalog als Drehkreuz f\u00fcr Data Governance und Produktdenken<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;none&#8221; 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column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;slight-twist&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; max_width=&#8221;960&#8243; text_direction=&#8221;default&#8221;]Schauen Sie sich hier noch einmal die Aufzeichnung des Vortrags unseres Kunden DKV Mobility auf der TDWI Virtual an.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;5%&#8221; left_padding_desktop=&#8221;8%&#8221; 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